Jeremy Kerr
Full-Pipeline Creative Authorship
I build and lead full creative pipelines — from strategy and storytelling to digital, ecommerce, email, print, video, photography, packaging, catalog production, vendor coordination, marketing automation, and performance.
I help complex products become clear, useful, persuasive, and commercially effective.
Art Director
Lead all creative, marketing, photography, ecommerce, and visual communications for a nationally recognized classic Ford reproduction-parts business. Serve as the company's sole in-house creative and marketing systems lead, owning projects from strategic concept through final production across digital, print, ecommerce, advertising, packaging, photography, video, email, and lifecycle marketing.
- Direct creative development across ecommerce, website design, email marketing, print catalogs, magazine advertising, packaging, calendars, apparel, product photography, social media, video, and digital campaign assets.
- Led the complete redesign and migration of the company's legacy website to Shopify, preserving valuable organic-search equity through information architecture, redirect strategy, Google Search Console monitoring, and ongoing SEO recovery work.
- Manage a Shopify- and Klaviyo-connected marketing automation stack, designing segmented campaigns, triggered flows, lifecycle email programs, product-merchandising communications, A/B tests, targeted customer journeys, and performance-informed optimizations.
- Develop customer-journey communications across acquisition, product discovery, merchandising, retention, reactivation, and promotional campaign touchpoints.
- Maintain brand consistency and merchandising clarity across a large technical product catalog, balancing accuracy, usability, product storytelling, customer intent, and commercial performance.
- Increased Google Ads–driven revenue by 70% year over year during the first year of managing paid-search strategy, campaign analysis, and performance optimization.
- Developed a cultural partnership with Hop Up Magazine, bringing respected hot-rod photography into the company's high-performing annual calendar program beginning in 2024 and into major catalog work.
- Own print-vendor communication, catalog production, print specifications, packaging execution, asset cataloging, archival systems, photography lighting, image correction, and production-quality control.
Graphic & Web Designer / Video Editor / Videographer
Created integrated ecommerce marketing content for a powersports retailer, (part of parent company rockymountainatvmc.com) supporting product promotion, audience growth, and commercial performance across email, web, video, motion graphics, and social media. Combined hands-on design, front-end production, video storytelling, and enthusiast-market knowledge to help translate technical products into clear, engaging customer-facing content.
- Designed promotional email campaigns, ecommerce landing pages, web graphics, product-focused digital assets, and social media content supporting sales, seasonal promotions, and brand engagement.
- Produced video content from concept through final delivery, including pre-production planning, creative direction, story development, multi-camera shooting, lighting, set dress, audio capture, editing, motion graphics, and music sequencing.
- Shot product, lifestyle, and promotional video using Canon C100, 7D, and 80D camera systems, balancing production quality with fast-turn marketing deadlines. Studio and location shoots.
- Edited video and audio using Adobe Premiere Pro and Adobe Audition; created supporting motion graphics, titles, and animated visual elements in Adobe After Effects.
- Partnered with copywriter/on-camera talent to grow the company’s YouTube channel by 10,000 subscribers in three months through organic keyword strategy, content optimization, audience relevance, and SEO-driven publishing — without paid search.
- Supported a fast-moving ecommerce marketing environment where product knowledge, visual clarity, audience affinity, storytelling, and production speed directly affected engagement and commercial performance.
- Helped build digital content for a technically informed customer base, translating motorcycle gear, parts, accessories, and powersports culture into persuasive visual communications.
Creative Ventures
Built and operated niche ecommerce, content, and client-facing creative ventures from the ground up, owning brand identity, storefront design, visual systems, promotional creative, content strategy, affiliate marketing, merchandising, and production. Served as both creative lead and business operator, turning ideas into functioning brands, campaigns, products, and customer-facing digital experiences.
- Built and operated Butterfly Flitter, a women’s clothing and accessories ecommerce business, including Shopify storefront design, product merchandising, promotional graphics, email marketing, photography direction, customer-facing content, and analytics review.
- Built Geek & Gear, a geek-lifestyle editorial and affiliate-commerce platform, including visual identity, web design, content aggregation systems, affiliate marketing partnerships, promotional creative, product curation, and audience-focused digital content.
- Developed ecommerce, editorial, and affiliate marketing assets designed to connect niche audiences with relevant products through clear positioning, visual storytelling, and targeted promotional content.
- Delivered apparel graphic design for Motosport, creating powersports-oriented designs for enthusiast customers and retail merchandise applications.
- Provided design, illustration, branding, promotional graphics, and entertainment-focused creative work for musicians, small businesses, and independent clients.
- Managed the full creative/business cycle: concept development, design, content creation, vendor coordination, storefront updates, promotional execution, and performance-minded iteration.
Creative Fixer
Provided outsourced creative leadership and production support for retailers, agencies, manufacturers, musicians, and entrepreneurial ventures. Brought in where reliability, speed, craft, and problem-solving mattered — stabilizing complex projects, building polished creative assets, and helping brands move work from concept through final delivery.
- Brought in to stabilize and complete a 250-page dental-equipment catalog for Practicon, delivering the project in five months against a six-month deadline through disciplined catalog production, photography, image processing, layout execution, and high-volume production control.
- Created concept advertising and video work for Coffin Case, supporting a distinctive music-culture brand with strong niche positioning and bold visual identity.
- Designed packaging, labels, product photography, print advertising, web assets, and promotional materials for Angel CBD, supporting product presentation across retail and digital channels.
- Developed print, web, video, and local television commercial concepts for Five O’Clock Marketing, supporting small-business and local-market advertising campaigns.
- Designed PowerPoint presentation templates and creative assets for a commercial asset vendor, supporting a flexible template product line built for polished business communications.
- Delivered creative work across catalogs, presentation systems, packaging, advertising, web, video, photography, and brand support — often stepping into fast-moving projects that needed immediate clarity, structure, and execution.
“Jeremy also has the unique disposition as a creative person who understands and thrives to meet any ROI and marketing values needed to make a successful campaign. He sees past just the “Creative” part. I would not hesitate to hire Jeremy for any opportunity that arises wherever I’m employed. He would be an asset to any organization and Creative team.”
Senior Art Director
Progressed from Promotions Production Artist to Senior Art Director within four years at one of the nation's leading direct retailers of musical instruments and pro-audio equipment.
- Art directed high-volume marketing across web, email, print catalogs, advertising, product packaging, branded digital properties, brochures, booklets, and collateral.
- Translated complex, high-consideration products into compelling commercial stories for knowledgeable and discerning musician audiences.
- Built, strengthened, and revitalized major brand properties, including PrivateReserveGuitars.com, Musician.com, Music123, Giardinelli, and the core Musician's Friend brand.
- Developed catalog templates, visual systems, and production approaches that improved consistency and execution across fast-moving print and digital campaigns.
- Led and mentored creative staff while maintaining strong quality standards in a multi-million-dollar, deadline-intensive national marketing environment.
- Helped create production best practices for web, print, and video teams, improving workflow efficiency while protecting creative quality.
- Collaborated with internal stakeholders, vendors, artist relations, and external partners on advertising campaigns, collateral, product initiatives, and approval processes.
- Received the final President's Award presented by founding President Al Dinardi before his retirement.
“...(Jeremy) has an uncanny ability to quickly grasp the fundamental objectives of projects and consistently produce collateral materials that clearly convey the desired message professionally and passionately. The materials he produced for me have provided me with powerful tools that give me the edge I need in the competitive world of Media Sales. I highly recommend Jeremy to anyone who wants the best.”
“...Jeremy has a terrific grasp of exactly what is needed to make a product ‘pop’, or achieve the desired marketing result. His work is phenomenal, in my opinion stands on its own. Jeremy also demonstrated an amazing work ethic, and a true can-do attitude. ...always willing to listen and try a different approach if that was what was best for the business...he never let time be the reason a concept couldn’t be pursued. Jeremy would be an asset to any company...”
Graphic Designer
Created high-volume print advertising for a national yellow-pages advertising agency serving Ameritech, PacBell, and directory markets across the United States. Built a strong early foundation in production speed, layout discipline, client-specific problem-solving, typography, logo development, image manipulation, and deadline-driven commercial design.
- Produced hundreds of custom directory advertisements across a wide range of industries, client types, markets, and visual communication needs.
- Created logos, vector illustrations, Photoshop composites, image effects, custom layouts, and print-ready advertising materials under fast-turn production deadlines.
- Developed disciplined production habits in a performance-based environment where speed, accuracy, consistency, and output quality directly affected earnings.
- Managed detailed client-specific advertising requests requiring rapid concepting, visual problem-solving, image correction, type hierarchy, and production judgment.
- Built foundational expertise in commercial layout, typography, file preparation, print production standards, and high-volume creative execution.
Capabilities
Creative Direction, Brand & Campaign Systems
End-to-end catalog design, production & logistics.
Prepress, specs, quotes, proofs, shipping & QC.
Assets, files, deadlines, reviews & approvals.
Marketing, sales, product, dev & leadership.
Analytics & insight guiding creative decisions.
I find problems, build solutions, make things happen.
- Brand Strategy & Positioning
- Visual Storytelling
- Brand Identity Systems
- Integrated Campaigns
- Go-to-Market & Product Launches
- Audience Research & Insights
- Competitive & Market Analysis
- Messaging & Copy Collaboration
- Creative Concepting & Ideation
- Multi-Channel Campaign Planning
- Sales Enablement & Presentations
- Data-Driven Creative Optimization
- A/B Testing & Creative Iteration
- Cross-Functional Leadership
- Team Leadership & Mentoring
Design, Production & Media
- Print Production & Prepress
- Catalogs & Long-Form Publications
- Packaging & Label Design
- Product Photography & Art Direction
- Video Production & Motion Graphics
- Retouching & Color Grading
- Asset Libraries & Version Control
- Vendor & Printer Coordination
Marketing Automation, Ecommerce & Digital Growth
AI-Accelerated Creative Systems; A Force Multiplier
- Claude · ChatGPT · Gemini · NotebookLM · Perplexity
- Audience research · competitive scanning · source synthesis · content mapping · message extraction
- Claude · ChatGPT · Firefly · Google Gemini, Flow & Labs · Midjourney
- Campaign angles · visual territories · headline systems · moodboards · rapid creative exploration
- Photoshop AI: Firefly · Google Flow · Runway
- Image direction · asset generation · versioning · retouching · motion concepts · production acceleration
- Claude Code · ChatGPT · Gemini · NotebookLM · Cursor · GitHub Copilot · Replit Agent
- Landing-page concepts · interface experiments · content tools · workflow prototypes · technical problem-solving
- Claude Code & Terminal · Make · Custom GPTs · MCP
- Repeatable workflows · content systems · task automation · knowledge retrieval · creative operations support
Creative Tech & 3D
- Interactive Prototypes & XR Exploration
- HTML5 · CSS3 · JavaScript (ES6+)
Development Foundation
- REST APIs · SQL · JSON/YAML
- Terminal · Linux/Bash · Automation
Audio, Apple & Ops
- Notion · Slack · Trello/Asana
- Google Workspace · Microsoft 365